"Open Lecture: Telling to Convince, Thursday, February 13, 2025"
On Thursday, February 13, 2025 (starting at 10:00 AM in the Aula Magna Giovanni Paolo II), the Future Students Department of our University, in collaboration with the School of Communication, has organized an Open Lecture titled "Telling to Convince – How Marketing Influences Decisions by Leveraging Desires and Trust." The event is aimed at high school and technical institute students in Rome and its province.
The event featured Prof. Graziano Perillo (Liceo Scientifico Plinio Seniore), Prof. Patrizia Vilardo (Liceo Scientifico Camillo Cavour), Prof. Sergio Destito and Prof. Juan Narbona (Pontifical University of the Holy Cross), Prof. Irene Bilotta (Liceo Montale), and Prof. Maria Virgallito (IIS Piazza Resistenza).
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